The full squad and manager Ian Baraclough are behind thecampaign, which is running an action week under the title 2010 One Game One Community.
Abid Khan, who has been involved with Kick It Out for seven years, is delighted to have their backing.
"It has no place in the game but a lot of people tell me in the lower divisions and the basement leagues there's a lot of racism out there.
"We have to get this message across and we've got a long way to go."
A national week of action, running until Tuesday, October 26, will take in activities from local parks right up to the Premier League.
"We have maybe 45 nationalities playing football and they understand the language of the sport," said Mr Khan. "It brings people together, whatever their background.
"We want to encourage more participation in football.
"We have very few Asian professional footballers and we need more role models."
He hopes the campaign will raise awareness to encourage long-term change in attitudes.
The events at Glanford Park are being supported by BEM Sport North Lincolnshire and link in closely with the work of the SUFC Trust.
Iron right-back Cliff Byrne is an ambassador for the anti-racism initiative and has pledged his support.
He said: "Scunthorpe United 100 per cent supports the Kick It Out campaign and I'm delighted to be an ambassador."
Sarah Teal, Scunthorpe United disability and equalities officer, said: "This year the club is striving to make equality and diversity the forefront of every agenda.
"The banner parade and the posters are only the surface of the constant developments at the club. We hope all the supporters take on board the message and celebrate a great campaign."
As well as events at professional clubs across the country, the campaign will involve community groups, grass roots clubs, schools, colleges and places of worship.
The aim is to encourage all football fans to get involved in events, activities and celebrations in their local area and unite under an anti-racism message.
Lord Herman Ouseley, chair of Kick It Out, said: "Collectively, we continue to make strides in the fight for equality across the game.
"Clubs, however, have a unique power to act as the catalyst for this progress.
"The One Game, One Community weeks of action illustrates this perfectly, as clubs, along with players and fans, combine to send out the strongest message that football is our game and there to be enjoyed by everyone."
The campaign is gathering momentum across Europe, with Football Against Racism In Europe giving it a voice at Champions League fixtures. To get involved and find local events, visit www.kickitout.org
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